How CareChampions Can Jumpstart a CaringWays® Campaign Again

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CaringWays® Spotlight: Stephen Murray, Engagement Specialist

Medical Fundraising

Financial Challenges and Medical Expenses Patients Have During the Holidays

October 26, 2022

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The decision to start a CaringWays® campaign can be ​one of the best ways to make a tangible difference in your loved one’s life during medical treatment. As a CareChampion, you play a critical role in their life as they navigate this stage of their journey. 

Almost all fundraising campaigns launch with a lot of energy and excitement. Many people are eager to help your friend, family member, or co-worker pay for essential medical treatment or an addiction recovery program they need. Initially, there may be a flurry of donations at the beginning. However, donations may slow down or even stall after a few weeks. This can be discouraging, especially if you haven’t reached your fundraising goal

At CaringWays®, our team wants to empower CareChampions as much as possible so that patients get the financial support they need to cover health-related expenses during their medical journey. Before you start a CaringWays® campaign, we want you to recognize that every campaign experiences dry spells. We also want you to know our team is here to help.  

10 Ideas CareChampions Can Use to Jumpstart A CaringWays® Campaign 

Here are 10 ideas to consider if you’re looking for a way to jumpstart a CaringWays® campaign again and maintain momentum in order to reach your fundraising goal:

1. Share Updates About the Patient’s Status

Posting updates on your campaign page is the best way to remind people about your campaign, capture the attention of newcomers, and give people information about how their donations are directly improving someone’s well-being. 

People naturally want to know how a patient is doing, especially when they’ve donated to a fundraising campaign. Sharing updates after their latest round of treatment can be a powerful way to encourage people to continue to financially support a community member. 

2. Highlight How Donations are Being Used

One thing that makes CaringWays® unique is that funds are specifically used to help patients pay for medical bills and cover everyday expenses. In your updates, highlight the tangible impact donations are making. You could share specific medical treatments that were funded or share how the patient is using the CareCard to cover daily expenses like meals, homecare, and therapy. 

3. Plan An Event to Share Your Campaign

Some of the best CaringWays® campaigns incorporate creative ideas based on a loved one’s personal passions and interests. Hosting an event can be a great way to increase awareness and involvement with people who care about the patient.  

Is there a particular hobby or interest your loved one enjoys? Do they have a favorite food or movie? These are just a couple of questions to help spark an idea for an event that could raise awareness and jumpstart donations. 

4. Don’t Be Afraid to Ask Again

In today’s world, it’s not unusual for people to want to help but forget because they’re too busy. Don’t be discouraged if people don’t respond to your initial outreach. Instead, consider following up or re-posting the campaign link to provide a low-pressure prompt. Many people will be thankful for the reminder! 

5. Get Creative on Social Media

Your campaign’s success can be directly tied to the number of times it’s shared on social media, so it’s important to promote your campaign regularly. If you have a few social media accounts, you can launch a multi-pronged approach on several different platforms. Every additional platform means additional people can be reached. 

6. Find a Matching Donor

Matching gifts are a powerful tool to inspire people to donate. In fact, 84% of donors report a higher likelihood of giving if the donation is matched.

Do you know a person, an organization, or a business that might offer to match donations made up to a certain amount for a limited time? This can be a great way to offer supporters the chance to double their support. 

7. Recognize Your Donors

If a matching campaign isn’t possible, showing supporters some public recognition is another way to incentivize participation. You can highlight the top donors on your campaign page or tag and thank donors on social media. Finding a way to shine a spotlight on your supporters can be a great way to create momentum.

8. Asking Supporters to Share Why They Gave

Every person has their own unique reason for supporting your campaign. These can be powerful testimonies that inspire others to give. Simply following up with supporters and asking them to share, “Here’s why I gave…” can create an ongoing source of content to share throughout your campaign.  

9. Tap Three Friends to Promote Your Campaign

Some CareChampions can feel like it’s all on them to help the patient and meet the fundraising goal. But the most successful CareFunding campaigns are built on the power of relationships and connections.

If you’re struggling to get the word out on your own, reach out to three or four friends and ask them to share your campaign with their social networks. They may even be inspired to ask some of their friends to share the campaign as well. In this way, the power of community can be absolutely exponential. 

10. Reach out to Local Media

Local media outlets are constantly looking for meaningful and inspirational stories. If your loved one has a unique story, consider contacting journalists in your area. It’s helpful to share details about your campaign, why you think it should be featured, and how it (or the patient) benefits the local community.

CaringWays® is Here to Help You & Your Loved One

Most campaigns experience a slump at some point— but you can figure out creative ways to keep your CaringWays® campaign going. Each week our team will update you on your fundraising progress. We’ll also let you know if you haven’t received any donations in the past seven days. These reminders can help you maximize the success of your CaringWays® campaign.

As a CareChampion, it’s important to remember that your passion to support your loved one during their time of need is powerful. You’re making a difference for someone during one of the most challenging seasons of their life. We are committed to helping you raise support for your campaign.

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