There are dozens of ways to share your CaringWays campaign. While many campaigns rely on the power of social media to fuel momentum, email remains one of the most effective ways to raise awareness and inspire people to donate. Here are a few reasons email is a powerful tool to maximize the success of your CaringWays campaign

  • Email increases the opportunity for potential supporters to notice your campaign. Because of the algorithms social platforms use, there’s a chance your posts might be missed. Email provides a higher likelihood that people will see your appeal and respond. 
  • Email allows you to make a personal ask. Crafting an email to a potential supporter allows you to include thoughts or ideas that resonate specifically with them. You can mention a unique connection they have with the patient or share more personal details that inspire them to give.
  • Email makes it easy to share your campaign page and updates directly. By linking to your campaign page in the email, you make it easy for people to take action and give. Because CaringWays allows you to see who donates to your campaign, you have an opportunity to keep supporters updated about your campaign and the patient’s medical journey.  

5 Email Tips That Inspire People to Donate to Your CaringWays Campaign

If you aren’t sure how to ask for donations, we’ve put together a list of email tips and best practices that can help you reach your fundraising goal.

1. Craft a Subject Line You Would Want to Open

The subject line is what captures the attention of the reader and often is the first impression of your campaign. According to research, 64% of readers make the decision to open an email based on the subject line alone. When it comes to crafting the right subject line, you want to pique the interest of the recipient, but don’t make it sound too spammy. 

One easy way to craft the right subject line for your campaign is to think about what would make you open an email that was asking for support. As a CareChampion, no one knows the unique situation your loved one is facing better than you. Consider that as you think about what might inspire people to open your email. 

2. Create a Personal & Compelling Intro

If you really want your email to resonate, try to make it as personal as possible for the recipient. You might include a specific story or memory that resonates with them. This level of personalization takes additional time and effort, but it can make a tremendous difference in the response rate for your campaign.  If you’re running short on time, here are a few tips to create some personalization in your emails:

  • Segment your emails for different groups (i.e. – you might send different emails to the patients’ co-workers, friend group, religious community, etc.) 
  • Use the same template, but send each email individually so you can add the recipient’s name to the greeting.

3. Share a Concise Fundraising Appeal

You want to make sure people understand why donating is important, but try to keep your email short and concise. People might lose interest or miss the request if you write too much. A clear and concise appeal plays an important role in your email’s readability.

4. Provide a Clear Request & Hyperlink to Your Campaign

You want to make sure people know exactly what you’re asking them to do. You also want to make it as easy as possible for them to donate to your campaign. In order to do so, you’ll want to provide a clear request. Here are some examples of effective appeals for your campaign.

  • If you’re looking for a way to support [PATIENT’S NAME], donating to their CaringWays campaign is the best way to help. 
  • [PATIENT’S NAME] needs your help. Check out her CaringWays profile to follow their journey.
  • Learn more about what [PATIENT’S NAME] is facing on our CaringWays page.
  • Click here and support [PATIENT’S NAME] and provide help and hope for their recovery.

You also have the ability to hyperlink to your campaign page in the request. This makes your email easier to read rather than including the long and clunky-looking URL of your campaign page. 

5. Don’t Be Afraid to Send Follow-Up Emails 

It’s also important to remember that people are often bombarded with hundreds of emails each day. Most people want to help, but they might not respond to your initial email. Others might simply need to be reminded to give. Don’t get discouraged if people don’t respond to your initial outreach.

Take a Step Towards Reaching Your Fundraising Goal 

​Whether you’re a patient or a CareChampion, it takes courage to reach out to people and ask them to support your campaign. Reaching out to friends, family members, coworkers, your religious community, or the press through email can help you reach potential donors and inspire people to donate.

We hope these tips will help you. You can also visit our blog for more tips and best practices for maximizing the success of your CaringWays campaign.

Back to Blog